National Pawn

ISSUE

National Pawn lacked a strategic, consistent creative message.

OBJECTIVE

Reposition National Pawn as trusted gold-buyer, source for short term, competitively priced loans, and retailer of fine jewelry, electronics, musical instruments and more.

SOLUTION

Target non-traditional pawn customers, while maintaining current customer base.

RESULTS

Campaign raised brand awareness of National Pawn, particularly as a source for new and estate jewelry. Gold-buying and loan share-of-market continues to grow.

Window World

ISSUE

Launch new market (Hickory) with limited media resources; required a more personalized agency relationship.

OBJECTIVE

Create awareness of new Hickory location and make the phone ring.

SOLUTION

Use geographically targeted media plan to reach potential customers in the Hickory market.

RESULTS

Successful launch quickly established name awareness; personalized service resulted in assignment of Triad and Asheville markets, which subsequently grew sales by 29% and 30% respectively.

Tire King

ISSUE

Loss of share to more aggressive competition, absence of a strategic marketing plan.

OBJECTIVE

Reignite sales.

SOLUTION

Developed the “Get Home Safe” campaign based on research that positioned Tire King as the trusted tire and car care authority among women concerned about the safety of the vehicles they drive. Voted best Tire and Auto Repair Store in Triangle-area poll.

RESULTS

Increased brand awareness and market share. Ultimately resulted in highly profitable sale to Mr. Tire.

Chiropractic Partners

ISSUE

Lack of awareness, absence of positioning and defined target, no marketing strategy, random and scattered approach to media.

OBJECTIVE

Increase brand awareness and website traffic in order to increase patient count.

SOLUTION

AdForce utilized syndicated research to develop and implement a strategy targeting women as household healthcare decision makers. AdForce then developed a marketing plan and award-winning creative, integrating print, broadcast and sports marketing.

RESULTS

Web traffic increased 10,000% (no, that’s not a misprint), awareness increased significantly, campaign won Silver Reel and Telly awards.